The key to a customer's heart is understanding their most important needs and desires. The most profitable business owners and corporations know precisely what matters most to their customers and how well they measure up from the perspective of the customer, whether business or consumer. In our "experience economy," growth strategies that heed the authentic voice of the customer are more successful than those than depend on assumptions or marketing trends.I work with service-based corporations and small businesses to identify, collect, analyse, and apply customer and marketplace information needed to accomplish growth-oriented goals. Market research by a skilled professional can identify the cause of a problem that impedes growth or contribute to the development of a targeted marketing strategy to increase sales. Let's face it - you wouldn't be in business without customers. The more you understand their pain points and sweet spots, values and expectations, attitudes and behaviors, and what they really experience when they do business with you, the more often they will return and refer others.